Project Nayi Ummeed: India receives ample monsoon rainfall, however, 95% of this rain water is lost through run-off into the sea. With hardly 5% of the available rainwater being put to use, the huge wastage of this precious resource is alarming. Our negligence in making effective use of rainwater has led to the declining level of ground water. Moreover, with unpredictable monsoons, lot of villages face water scarcity through the year which makes difficult to sustain even normal life.
Bisleri’s Project Nayi Ummeed aims to conserve rain water by building and restoring Check Dams. Check Dams help store surface water for use both during and after the monsoon and also help in ground water recharge of the area. Recharge of water helps in raising the water table in the area. Availability of water ensures farming all year round and increase of agricultural yield by multi-cropping, thus, powering prosperity and growth.