Apart from our mission to ensure access to safe drinking water for every Indian, we also make a conscious effort to keep our environment safe and healthy. It is our endeavor to give back to the environment and the community at large.
As a part of Our Social Responsibility, we have started several initiatives such as - PET Recycling, Rain Water Harvesting and Ozone treatments. We also organize several awareness programs to involve as many people as possible in pro-actively making our planet a healthier place to live.
Our initiatives contribute to create a positive impact on the environment and ensure that they are sustainable.
Being the leader in the mineral water category in the country, we make conscious effort towards correct disposal and recycling of PET bottles. In fact, we believe in going beyond the realms of our brand and accept plastic from all brands in the market.
Bisleri has reached out to 13,000 students and their families in 2016-17, thereby educating them through their children about recycling and reiterating the brand. In all we have collected 4,000 kgs (1.8 lakhs) of bottles across 11 schools for recycling.
Bisleri has also engaged with a waste picker organization called Parisar Bhagni Vikas Sangh (PBVS) in Mumbai, which is an all-women’s organization run by waster pickers group in Mumbai. The PET bottles collected by us are crushed into fine PET flakes which are then used to create non-edible products such as - Cloth fabric, Hand bags, Window blinds and other useful products.
A bottle is better recycled than left lying around. We have installed PET crushing machines at some malls in Mumbai. We realize how people need to be constantly motivated and reminded to recycle, that's why we conduct awareness sessions on PET recycling at various locations, throughout the year.
Our initiative 'Go Green Environment' has also roped in big names from the corporate sector to help us collect PET scrap. Our CSR department along with these partner corporates, has worked out a system to collect and store PET scrap for recycling on a weekly basis. A few names from our list of associations are - L & T, Namura, ICICI ventures, Bank of America, UBS, Fidelity India, DSP Merillynch, Studiomplusa, etc. We are constantly working on getting more companies on board for this initiative.
BISLERI ENTERS GUINNESS WORLD RECORDS!
On October 4th, 2015, Bisleri entered the Guinness World Records and Limca Book of Records for collecting highest number of PET bottles for recycling, through a school contact programme reaching out to over 2 lakh students. Bisleri surpassed the earlier record by collecting 23,538.9 kgs of PET bottles i.e. 1.1 million bottles!