Through this program, citizens are informed about the importance of source segregation and cleaning plastic after its use. Various housing societies, corporates, school/colleges, hotels, restaurants participate in this awareness. Bottles for change program talks about the significance of not treating plastic as a waste because every bit of plastic is recyclable. Propagation of this understanding in people would be helpful to establish the fact that plastic is a valuable resource and not something that belongs in the waste bin.
After awareness, citizens and housekeeping staff are trained in source segregation and plastic cleaning after its use. Fortunately, every household in our country has a housekeeping person who collects the household plastic waste from the doorstep. Our model astutely uses this link to stop used plastic from going to the dump yards.
The housekeeping person of our respective stakeholders collects segregated plastic on a designated day and gives it to the registered Kabadiwala or collection partner under the ‘Bottles for Change’ program. Kabadiwala pays them by market rates for all plastic. Later, Kabadiwala sells this collected plastic to the area aggregator and gets paid for the same.
On 5th June 2018, i.e. World Environment Day, Bisleri launched “BOTTLES FOR CHANGE”, a plastic recycling initiative that focuses on efficient disposal and recycling of plastic. The idea is to create a positive impact on the environment by utilizing the sustainability & versatility of plastic. This launch event was supported and graced by dignitaries like Mr Ramdas Kadam, Environment Minister in the Govt of Maharashtra, Mr Aditya Thackeray, President of Yuva Sena, among others.
We at Bisleri are well aware of how plastic adversely affects the planet. So while that is the truth, we are doing as much as possible to ensure we do not add to it. We, however, need to make a consolidated effort to make a huge impact. So, join us at Bisleri and be a part of our plastic recycling program.
We’ve started a ‘Bottles for Change’ initiative, which we would love for you all to be a part of. The idea of this initiative is to ensure that we dispose plastic correctly and increase awareness about waste segregation, plastic disposal, recycling plastic bottles and the required best practices towards maintaining a cleaner environment to live in and share. To optimise our reach, as a part of the bottles for change program and plastic recycling program we conduct plastic recycling awareness drives, waste plastic collection drives in schools, colleges, corporate offices, malls, festive & social gatherings, events, etc.
Unless we are the change, the change does not occur. So do not WASTE time and join the bottles for change program and plastic recycling program.
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