On October 4th, 2015, Bisleri entered the Guinness World Records and Limca Book of Records for collecting highest number of PET bottles for recycling, through a school contact programme reaching out to over 2 lakh students.
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Used plastic is not a waste. It's an opportunity
Plastic is a miraculous material that invented from petroleum derivatives. Polyethylene Terephthalate (PET) bottles can be recycled and converted into polyester, which is used to manufacture T-shirts, jackets, bags, shoes, cap etc. PET bottles can also be recycled to manufacture r-PET which is used to make bottles for food grade packaging applications, by causing less strain on natural resources. The only problem with plastic is its irresponsible human handling in its disposing. We recognize how well plastic can work for us, if utilized properly. Keeping this in mind, we launched 'Bottles for Change'.
Join the initiative60% of plastic waste is recycled in India & we strive to make it 100%
India consumes 13 million tons of plastic every year, out of which 60% is recycled. Rest 40% of plastic majorly contains non-recyclable items like Wrappers, Plastic bags, Milk pouches, Multilayer chips packets etc. These plastics can be recycled several times but there are hardly any efforts made because of their lightness & dirtiness. They are dumped in dump yards to lie there forever and cause problems for the environment.
The plastic recycling process refers to the processing of plastic and turning it into a new item altogether. It includes cleaning the plastic, cutting it into flakes and then melting it at high temperature for moulding it for desirable use.
Source: Ministry of Housing & Urban Affairs, India case study of plastic waste management, 2019
Join the initiativeReasons to Recycle Plastic
- Conserves Natural Resources
- Saves Landfill Space
- Reduces CO2 Emission
- Preserves Flora and Fauna
- Generate Employment
What is the
Bottles for change program?
Bottles for Change Program spreads awareness about using and disposing of plastics responsibly among the citizens and motivating people to recycle plastic. Through this initiative, we ensure channelizing all kinds of used clean plastic for recycling. Thus, maintaining a green & clean environment.
Currently we are working in Delhi, NCR, Noida, Gujarat- (Pansar Village), Mumbai, Navi Mumbai, Thane, Panvel, Chennai. We have partnered with NGOs/ recyclers/ waste management agencies such as Parisar Sakhi Vikas Sangh, Parisar Bhagini Vikas Sangh, Aakar Mumbai, Sampurn arth, Dalmia Polypro Pvt. Ltd., IPCA. The collected plastics are converted into fine flakes and use it for manufacturing non-edible products such as - Cloth fabric, Handbags, Window blinds and other products.
Join the initiativeWhat does Bottles for Change Do?
Educating citizens
Educating citizens & bringing awareness about a habitual change in using the correct
ways of plastic disposal and management of used plastic.
Creating a channel and opportunity
We are creating an opportunity for plastic agents & stakeholders such as Housing
societies, Schools, Colleges, Corporates, Hotels and Restaurants to send their used clean
plastic directly for recycling.
Sorting clean plastic
Sorting clean plastic as per their types received from user, at the segregation center and
directly sending it for recycling.
Providing plastic agents
The welfare of plastic agents by providing them with hygienic working conditions and a
respectable life eventually uplifting their economic status.
The Bottles for change program, helping citizens turn towards plastic recycling.
1
Creating awareness
Through this program, citizens are informed about the importance of source segregation and cleaning plastic after its use. Various housing societies, corporates, school/colleges, hotels, restaurants participate in this awareness. Bottles for change program talks about the significance of not treating plastic as a waste because every bit of plastic is recyclable. Propagation of this understanding in people would be helpful to establish the fact that plastic is a valuable resource and not something that belongs in the waste bin.
2
How to segregate and dispose of plastic correctly?
After awareness, citizens and housekeeping staff are trained in source segregation and plastic cleaning after its use. Fortunately, every household in our country has a housekeeping person who collects the household plastic waste from the doorstep. Our model astutely uses this link to stop used plastic from going to the dump yards.
3
Recycling chain takes over
The housekeeping person of our respective stakeholders collects segregated plastic on a designated day and gives it to the registered Kabadiwala or collection partner under the ‘Bottles for Change’ program. Kabadiwala pays them by market rates for all plastic. Later, Kabadiwala sells this collected plastic to the area aggregator and gets paid for the same.
Milestones & Initiatives for Bottles for Change
On 5th June 2018, i.e. World Environment Day, Bisleri launched “BOTTLES FOR CHANGE”, a plastic recycling initiative that focuses on efficient disposal and recycling of plastic. The idea is to create a positive impact on the environment by utilizing the sustainability & versatility of plastic. This launch event was supported and graced by dignitaries like Mr Ramdas Kadam, Environment Minister in the Govt of Maharashtra, Mr Aditya Thackeray, President of Yuva Sena, among others.
Our one small step that catapulted to the Guinness World Records
2024 Guinness record with PSG college
Bisleri, in collaboration with PSG College, Coimbatore, just hit the Guinness World Records with 79,730 kgs of plastic bottles collected in 12 hours.
Bottles For Change Milestones
-
65
Cities
-
52
Municipal Corporations
-
1,807
Corporates
-
2,519
Educational Institutes
-
2,092
Hotels & Restaurants
-
8,164
Residential Welfare Association
-
10.09
Million Citizens
-
34,888
Metric Tons Of Used Plastic Collected & Recycled
Our impact across India
Benches of Dreams
As part of Bottles for Change, our 'Benches of Dreams' project involves upcycling PET bottles to create green benches for distribution in public spaces, giving back to the community. Since its launch in 2024, we have successfully installed these benches in various public forums, prestigious institutions, National Parks, Government offices, and Tourist belts.
Manekshaw Centre, Delhi
Taj Hotel, Goa
Chandigarh Municipal Corporation
Ministry of Education, Delhi
Ranthambore National Park
Film City, Mumbai
Namo Ghat, Varanasi
Nilgiris, Ooty
Okhla Bird Sanctuary
Panjab University
Panjim Municipal Corporation
We have spread our wings across National Parks and Hills
On India's coastlines, at beaches like Juhu and Versova in Mumbai, our coastal clean-up initiatives actively prevent plastic from entering the ocean, helping to protect marine life. In Coorg's Maldare forest, a UNESCO heritage site, we conducted clean-up drives to collect all plastic from the forest area.
Bottles for Change also plays a role in preserving historic sites: at the ancient Chand Baori in Abhaneri, the iconic Neemrana Baori near Alwar, and the historic Ranthambore Baories in Sawai Madhopur, we foster awareness of plastic recycling among visitors to preserve these cultural treasures.
Coorg Forest Clean up
Catching young minds
We deeply believe in giving back to society and creating positive change by nurturing young minds and instilling the values of eco-friendly practices. For the same reason, we have also partnered with the Centre for Environment Education (CEE) to unveil an impactful school manual titled 'Towards Responsible Use of Plastics' which focuses on behaviour change in youngsters when it comes to responsible plastic consumption.
Change starts with you but it doesn't start until you do. Be a change ambasaador!
Download Bottles for Change app now.
With this app you can locate the nearest plastic agent (kabadiwala) in your area and put segregated plastic in the right channel. Segregated plastic will be picked by our plastic agent and then sent for recycling.
Our partners on this Mission
Do your part and save the planet!
We at Bisleri are well aware of how plastic adversely affects the planet. So while that is the truth, we are doing as much as possible to ensure we do not add to it. We, however, need to make a consolidated effort to make a huge impact. So, join us at Bisleri and be a part of our plastic recycling program.
We've started a 'Bottles for Change' initiative, which we would love for you all to be a part of. The idea of this initiative is to ensure that we dispose plastic correctly and increase awareness about waste segregation, plastic disposal, recycling plastic bottles and the required best practices towards maintaining a cleaner environment to live in and share. To optimise our reach, as a part of the bottles for change program and plastic recycling program we conduct plastic recycling awareness drives, waste plastic collection drives in schools, colleges, corporate offices, malls, festive & social gatherings, events, etc.
Unless we are the change, the change does not occur. So do not WASTE time and join the bottles for change program and plastic recycling program.