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OUR JOURNEY OUR JOURNEY
Our Journey
1949

1949

The Parle group founded by late Shri Jayantilal Chauhan starts manufacturing soft drinks

1951

1951

Parle group launches GOLDSPOT, an orange flavoured soft drink

1965

1965

Bisleri is launched in Mumbai

1969

1969

Parle buys Bisleri Ltd. from an Italian entrepreneur, Signor Felice Bisleri. Bisleri originated in Italy from a spring called Angelica in a town called Nocera Umbra

1971

1971

The Parle group launches Limca, a lime flavoured aerated drink that delivers its name from "nimbu-ka" (of lemon)

1974

1974

The Parle group launches Maaza, a mango based drink

1978

1978

The Parle Group launches Thums Up, a cola flavoured aerated drink

1991

1991

Bisleri 20 Litre is introduced as an economy pack for home and office

2000

2000

Launch of Bada Bisleri, a 1.2 litre pack

2006

2006

Bisleri changes its design and packaging from blue to green, thus differentiating itself from the competition.

2006

2006

Bisleri launches Natural Mountain water from the Himalayas

2009

2009

Bisleri launches limited edition celebration bottles, available in 250ml and 500ml. It ushered in the festive season of that year.

2010

2010

Bisleri launches limited edition range of bottles with "Celebrate Cricket" labels, available in 250ml and 500ml

2011

2011

Bisleri launches the 'Stay Protected' campaign with the message 'PROTECTS THE ONE YOU LOVE'. Home-sized pack of 15 litre is introduced as an ideal pack for home use.

2011

2011

Bisleri launches Club Soda

2012

2012

Vedica Reinvented

2013

2013

Bisleri launches "Kiss to Drink" campaign to promote 500ml bottle and encourage every individual to buy and kiss their own 500ml Bisleri bottle

2014

2014

Bisleri launches Urzza, an energy drink

2016

2016

Bisleri launches four fizzy soft drinks - Spyci, Limonata, Fonzo and Pina Colada

2016

2016

Bisleri launches 'Rockstar', 300 ml bottle of mineral water

2017

2017

Bisleri introduces regional language labels for mineral water

2018

2018

Bisleri Launches Fonzo, a beverage which has a unique combination of tasty mango juice and refreshing fizz