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1949

The Parle group founded by late Shri Jayantilal Chauhan
starts manufacturing soft drinks

1951

Parle group launches GOLDSPOT,
an orange flavored soft drink

1965

Bisleri is launched in
Mumbai

1969

Parle buys Bisleri Ltd. from an Italian entrepreneur, Signor Felice Bisleri.
Bisleri originated in Italy from a spring called Angelica in a town called
Nocera Umbra

1971

The Parle group launches Limca, a lime flavoured aerated
drink that delivers its name from
"nimbu-ka" (of lemon)

1974

The Parle group launches Maaza,
a mango based drink

1978

The Parle group launches Thums Up
a cola flavoured aerated drink

1991

Bisleri 20 Litre is introduced as an economy
pack for home and office

2000

Launch of Bada Bisler,
a 1.2 litre pack

2006

Bisleri changes its design and packaging from blue to green,
thus differentiating itself from the competition.

2006

Bisleri launches Natural Mountain water from the Himalayas

2009

Bisleri launches limited edition celebration bottle, available in
250ml and 500ml. It ushered in the festive season of that year.

2010

Bisleri launches limited edition range of bottles with "Celebrate Cricket",
labels, available in 250ml and 500ml.

2011

Bisleri launches the 'Stay Protected', campaign with the message PROTECTS THE ONE YOU LOVE'
and Home-sized pack of 15 litre is introduced as an ideal pack for home use.

2011

Bisleri launches Club Soda

2012

Vedica Reinvented

2013

Bisleri launches "Kiss to Drink", campaign to promote 500ml bottle and
encourage every individual to buy and kiss their own 500ml Bisleri bottle

2016

Bisleri launches four fizzy soft drinks - Spyci, Limonata, Fonzo and Pina Colada

2016

Bisleri launches 'Rockstar', 300 ml,
bottle of mineral water

2017

Bisleri introduces regional language labels,
for mineral water

2018

Bisleri launches world’s first vertical manufacturing
plant for mineral water

2018

Bisleri Launches, 'Har Paani Ki Bottle Bisleri Nahi’ campaign to create
awareness among consumers that not every packaged water bottle is Bisleri

2019

Bisleri Launches Spyci, Limonata and Fonzo, refreshing beverages with a unique
combination of tasty fruit juice and refreshing fizz, in a new avtar

2020

Bisleri launches Bisleri@Doorstep Delivery service. A new convenient platform
for consumers to place an order online and receive delivery at home

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