The Parle group founded by late Shri Jayantilal Chauhan
starts manufacturing soft drinks
Parle group launches GOLDSPOT,
an orange flavored soft drink
Bisleri is launched in
Parle buys Bisleri Ltd. from an Italian entrepreneur, Signor Felice Bisleri.
Bisleri originated in Italy from a spring called Angelica in a town called
The Parle group launches Limca, a lime flavoured aerated
drink that delivers its name from
"nimbu-ka" (of lemon)
The Parle group launches Maaza,
a mango based drink
The Parle group launches Thums Up
a cola flavoured aerated drink
Bisleri 20 Litre is introduced as an economy
pack for home and office
Launch of Bada Bisler,
a 1.2 litre pack
Bisleri changes its design and packaging from blue to green,
thus differentiating itself from the competition.
Bisleri launches Spring Water from the Himalayas
Bisleri launches limited edition celebration bottle, available in
250ml and 500ml. It ushered in the festive season of that year.
Bisleri launches limited edition range of bottles with "Celebrate Cricket",
labels, available in 250ml and 500ml.
Bisleri launches the 'Stay Protected', campaign with the message PROTECTS THE ONE YOU LOVE'
and Home-sized pack of 15 litre is introduced as an ideal pack for home use.
Bisleri launches Club Soda
Bisleri launches "Kiss to Drink", campaign to promote 500ml bottle and
encourage every individual to buy and kiss their own 500ml Bisleri bottle
Bisleri launches four fizzy soft drinks - Spyci, Limonata, Fonzo and Pina Colada
Bisleri launches 'Rockstar', 300 ml,
bottle of mineral water
Bisleri introduces regional language labels,
for mineral water
Bisleri launches world’s first vertical manufacturing
plant for mineral water
Bisleri Launches, 'Har Paani Ki Bottle Bisleri Nahi’ campaign to create
awareness among consumers that not every packaged water bottle is Bisleri
Bisleri Launches Spyci, Limonata and Fonzo, refreshing beverages with a unique
combination of tasty fruit juice and refreshing fizz, in a new avtar
Bisleri launches Bisleri@Doorstep Delivery service. A new convenient platform
for consumers to place an order online and receive delivery at home