The Parle group founded by late Shri Jayantilal Chauhan starts manufacturing soft drinks
Parle group launches GOLDSPOT, an orange flavoured soft drink
Bisleri is launched in Mumbai
Parle buys Bisleri Ltd. from an Italian entrepreneur, Signor Felice Bisleri. Bisleri originated in Italy from a spring called Angelica in a town called Nocera Umbra
The Parle group launches Limca, a lime flavoured aerated drink that delivers its name from "nimbu-ka" (of lemon)
The Parle group launches Maaza, a mango based drink
The Parle Group launches Thums Up, a cola flavoured aerated drink
Bisleri 20 Litre is introduced as an economy pack for home and office
Launch of Bada Bisleri, a 1.2 litre pack
Bisleri changes its design and packaging from blue to green, thus differentiating itself from the competition.
Bisleri launches Natural Mountain water from the Himalayas
Bisleri launches limited edition celebration bottles, available in 250ml and 500ml. It ushered in the festive season of that year.
Bisleri launches limited edition range of bottles with "Celebrate Cricket" labels, available in 250ml and 500ml
Bisleri launches the 'Stay Protected' campaign with the message 'PROTECTS THE ONE YOU LOVE'. Home-sized pack of 15 litre is introduced as an ideal pack for home use.
Bisleri launches Club Soda
Bisleri launches "Kiss to Drink" campaign to promote 500ml bottle and encourage every individual to buy and kiss their own 500ml Bisleri bottle
Bisleri launches Urzza, an energy drink
Bisleri launches four fizzy soft drinks - Spyci, Limonata, Fonzo and Pina Colada
Bisleri launches 'Rockstar', 300 ml bottle of mineral water
Bisleri introduces regional language labels for mineral water
Bisleri Launches Fonzo, a beverage which has a unique combination of tasty mango juice and refreshing fizz