Bisleri labels in Regional languages
Bisleri launched labels in regional languages across India in 2017, the first in this category to do so. India being a multilingual country, people prefer communication in their local language too. Hence, the move aimed to connect with the local people in different markets and help them to identify and relate to the brand in languages they understand. It would also help consumers to recognize the genuine Bisleri bottle and avoid buying counterfeit products or products which spell differently but look the same. Labels were released in several local languages like Hindi, Marathi, Gujarati, Punjabi, Tamil, Telugu, Assamese, Malayalam, Kannada, Bengali, and Oriya across different SKUs.