Bisleri's Anjana Ghosh
reveals why the beverage brand floated its own e-comm platform
Indiantelevision.com’s Anupama Sajeet spoke to Bisleri International director – marketing &
business development Anjana Ghosh to know more about the bottled water conglomerate’s drive
to go digital after decades of being recognised as an on-the-go retail product and what it
hopes to accomplish through it.
‘CONSUMERS HAVE ALWAYS
BEEN AT THE HEART OF BISLERI’S BUSINESS’
Mineral water brand Bisleri recently rolled out a 360-degree integrated campaign –
Samajhdaar Bisleri Peete Hai’ to create awareness about counterfeit products and to urge
consumers to settle for nothing other than the original Bisleri water.
Bisleri is amping up
its D2C offering Bisleri@Doorstep, aims to expand its presence from the current 20 to 40
cities within the next few months
Mineral water brand Bisleri is taking various steps to ensure it is able to take its
products to its consumers by increasing its online presence and strengthening its D2C
offering, Bisleri@Doorstep, Angelo George, CEO, Bisleri India tells us.
Bisleri’s new campaign strengthens consumer trust
Bisleri has launched a new 360-degree campaign ‘SamajhdaarBisleriPeteHain’ to reinforce
consumer trust and raise awareness about the difference between original Bisleri and
counterfeit alternatives available in the market.
Baadal urges for safe
and hygienic water with 'Samajhdaar Bisleri Peete Hai'
Bisleri, the mineral water brand, has launched a new 360-degree integrated campaign,
‘Samajhdaar Bisleri Peete Hai’, to reinforce consumers’ trust and raise awareness on the
difference between the original Bisleri and counterfeit alternatives in the market.
Dr Mili Shah,
President, Ozone Forum of India, Mumbai
Although India has worked relentlessly towards developing innovative testing solutions for
COVID-19 throughout last year, the timely detection of a number of other infectious diseases
has been sidelined.
On World Water Day,
Anjana Ghosh From Bisleri International Talks About Water Conservation and CSR
Bisleri, the leading water bottle brand, firmly believes in responsible business practices.
Owing to its contribution to water stress and plastic waste in the environment, it has
endeavoured to not only optimise its operations but to do its best to conduct its business
in a sustainable manner.
Global Recycling Day:
Bisleri pledges to safeguard the environment and encourages to use of recycled products
the occasion of Global Recycling Day, Bottles for Change, an initiative by Bisleri
International Pvt. Ltd., takes an oath towards a clean and healthy environment by creating
awareness about the importance of recycling plastic in our lives.
Global Recycling Day, which is the brainchild of the Bureau of International Recycling
(BIR), unites people across the world, highlighting the need to conserve our six primary
resources (water, air, coal, oil, natural gas and minerals) and celebrating the power the
“Seventh Resource” – the goods we recycle every day.
conceives, thanks to ozone therapy
Sudha Sharma (name changed) was married for 15 years but was unable to conceive. She had
severe pain in abdomen and also backache. And she was very troubled as was not able to
conceive. Her life revolved around this one factor for a while and gave her mental problems
NMC, Bisleri join hands
to aware citizens about plastic recycling
North Delhi Municipal Corporation (NMC) and Bisleri have come together to educate citizens
about the importance of plastic recycling and segregation of plastic at source under
‘Swachha Sarvekshan Abhiyan’.
Bisleri CSR recycling
project ‘Bottles for Change’ gets consent from local admin
Bisleri announced that North Delhi Municipal Corporation have given the consent and is
supportive of CSR initiative ‘Bottles for Change’. This initiative has recycled more than
6500 tonnes of plastic and upto 17,423 kgs of clean plastic in Delhi (East and South), Noida
and Ghaziabad areas in last 3 months under this programme.
Ozone therapy may help
build immunity and fight COVID-19: Experts
rapid spread of the coronavirus at the beginning of 2020 upended our lives in more ways than
one. The microscopic villain, COVID-19, has infected 11,23,05,539 and claimed 24,86,641
lives across the world.
2021 will be
significant for the Bisleri brand: Anjana Ghosh of Bisleri International tells
ANJANA GHOSH, Director, Marketing & Business Development, Bisleri International Pvt Ltd.,
talks of the huge responsibility of driving a brand that is synonymous with the category,
seeing the e-commerce business jump 50% month-on-month during lockdown
How Bisleri is using
its 'Bottles for Change' initiative to encourage people to recycle plastic
According to a September 2017 report by the Central Pollution Control Board (CPCB), which
collated data from 60 major cities in India, the country generates around 25,940 tonnes of
plastic waste a day.