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Plastic is a miraculous material that invented from petroleum derivatives. Polyethylene Terephthalate (PET) bottles can be recycled and converted into polyester, which is used to manufacture T-shirts, jackets, bags, shoes, cap etc. PET bottles can also be recycled to manufacture r-PET which is used to make bottles for food grade packaging applications, by causing less strain on natural resources. The only problem with plastic is its irresponsible human handling in its disposing. We recognize how well plastic can work for us, if utilized properly. Keeping this in mind, we launched 'Bottles for Change'.
Join the initiative
India consumes 13 million tons of plastic every year, out of which 60% is recycled. Rest 40% of plastic majorly contains non-recyclable items like Wrappers, Plastic bags, Milk pouches, Multilayer chips packets etc. These plastics can be recycled several times but there are hardly any efforts made because of their lightness & dirtiness. They are dumped in dump yards to lie there forever and cause problems for the environment.
The plastic recycling process refers to the processing of plastic and turning it into a new item altogether. It includes cleaning the plastic, cutting it into flakes and then melting it at high temperature for moulding it for desirable use.
Bottles for Change Program spreads awareness about using and disposing of plastics responsibly among the citizens and motivating people to recycle plastic. Through this initiative, we ensure channelizing all kinds of used clean plastic for recycling. Thus, maintaining a green & clean environment.
Currently we are working in Delhi, NCR, Noida, Gujarat- (Pansar Village), Mumbai, Navi Mumbai, Thane, Panvel, Chennai. We have partnered with NGOs/ recyclers/ waste management agencies such as Parisar Sakhi Vikas Sangh, Parisar Bhagini Vikas Sangh, Aakar Mumbai, Sampurn arth, Dalmia Polypro Pvt. Ltd., IPCA. The collected plastics are converted into fine flakes and use it for manufacturing non-edible products such as - Cloth fabric, Handbags, Window blinds and other products.
Join the initiative
Through this program, citizens are informed about the importance of source segregation and cleaning plastic after its use. Various housing societies, corporates, school/colleges, hotels, restaurants participate in this awareness. Bottles for change program talks about the significance of not treating plastic as a waste because every bit of plastic is recyclable. Propagation of this understanding in people would be helpful to establish the fact that plastic is a valuable resource and not something that belongs in the waste bin.
After awareness, citizens and housekeeping staff are trained in source segregation and plastic cleaning after its use. Fortunately, every household in our country has a housekeeping person who collects the household plastic waste from the doorstep. Our model astutely uses this link to stop used plastic from going to the dump yards.
The housekeeping person of our respective stakeholders collects segregated plastic on a designated day and gives it to the registered Kabadiwala or collection partner under the ‘Bottles for Change’ program. Kabadiwala pays them by market rates for all plastic. Later, Kabadiwala sells this collected plastic to the area aggregator and gets paid for the same.
On 5th June 2018, i.e. World Environment Day, Bisleri launched “BOTTLES FOR CHANGE”, a plastic recycling initiative that focuses on efficient disposal and recycling of plastic. The idea is to create a positive impact on the environment by utilizing the sustainability & versatility of plastic. This launch event was supported and graced by dignitaries like Mr Ramdas Kadam, Environment Minister in the Govt of Maharashtra, Mr Aditya Thackeray, President of Yuva Sena, among others.
On October 4th, 2015, Bisleri entered the Guinness World Records and Limca Book of Records for collecting highest number of PET bottles for recycling, through a school contact programme reaching out to over 2 lakh students.
Bisleri, in collaboration with PSG College, Coimbatore, just hit the Guinness World Records with 79,730 kgs of plastic bottles collected in 12 hours.
34
Cities
36
Municipal Corporations
1,272
Corporates
1,669
Educational Institutes
1,093
Hotels & Restaurants
5,343
Residential Welfare Association
2.63
Million Citizens
15,199
Metric Ton of Used Plastic Collected & Recycled
As part of Bottles for Change, our 'Benches of Dreams' project involves upcycling PET bottles to create green benches for distribution in public spaces, giving back to the community. Since its launch in 2024, we have successfully installed these benches in various public forums, prestigious institutions, National Parks, Government offices, and Tourist belts.
Taj Hotel, Goa
Chandigarh Municipal Corporation
Ministry of Education, Delhi
Ranthambore National Park
Film City, Mumbai
Namo Ghat, Varanasi
Nilgiris, Ooty
Okhla Bird Sanctuary
Panjab University
Panjim Municipal Corporation
On India's coastlines, at beaches like Juhu and Versova in Mumbai, our coastal clean-up initiatives actively prevent plastic from entering the ocean, helping to protect marine life. In Coorg's Maldare forest, a UNESCO heritage site, we conducted clean-up drives to collect all plastic from the forest area.
Bottles for Change also plays a role in preserving historic sites: at the ancient Chand Baori in Abhaneri, the iconic Neemrana Baori near Alwar, and the historic Ranthambore Baories in Sawai Madhopur, we foster awareness of plastic recycling among visitors to preserve these cultural treasures.
We deeply believe in giving back to society and creating positive change by nurturing young minds and instilling the values of eco-friendly practices. For the same reason, we have also partnered with the Centre for Environment Education (CEE) to unveil an impactful school manual titled 'Towards Responsible Use of Plastics' which focuses on behaviour change in youngsters when it comes to responsible plastic consumption.
With this app you can locate the nearest plastic agent (kabadiwala) in your area and put segregated plastic in the right channel. Segregated plastic will be picked by our plastic agent and then sent for recycling.
We at Bisleri are well aware of how plastic adversely affects the planet. So while that is the truth, we are doing as much as possible to ensure we do not add to it. We, however, need to make a consolidated effort to make a huge impact. So, join us at Bisleri and be a part of our plastic recycling program.
We've started a 'Bottles for Change' initiative, which we would love for you all to be a part of. The idea of this initiative is to ensure that we dispose plastic correctly and increase awareness about waste segregation, plastic disposal, recycling plastic bottles and the required best practices towards maintaining a cleaner environment to live in and share. To optimise our reach, as a part of the bottles for change program and plastic recycling program we conduct plastic recycling awareness drives, waste plastic collection drives in schools, colleges, corporate offices, malls, festive & social gatherings, events, etc.
Unless we are the change, the change does not occur. So do not WASTE time and join the bottles for change program and plastic recycling program.
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