Jayanti Chauhan is the Vice Chairperson of Bisleri International Pvt. Ltd embarked on a remarkable journey within the organization over fifteen years ago. Her tenure at Bisleri has been marked by a deep understanding of the various facets of the company's operations, starting with hands-on experience on the shop floor. Over the years, she has consistently demonstrated her commitment to the business by playing pivotal roles in building brands, new product development, allowing her to gain knowledge of the intricate nuances that drive the business.
Jayanti undertook the first challenge of reviving the factories across the country and implementing process automation. She gained a comprehensive understanding of the diverse business models, plans and targets crucial for propelling the organization forward. This invaluable experience paved the way for Jayanti to take the helm of the emerging brand Vedica Himalayan Spring Water. She oversaw every aspect of its development, from production and sales to crafting a distinctive marketing proposition that set the brand apart from the leading brand Bisleri while driving profitability.
With her extensive global exposure and cross-category experiences, Jayanti injected a dynamic and youthful perspective into the business landscape. Her multifaceted background has proved instrumental in orchestrating the restructuring of the organization by working closely with the HR team. This strategic initiative aimed at fostering more robust, cohesive teams that significantly enhance overall organizational performance and facilitate accelerated revenue growth.
Jayanti has spearheaded the transformation of Bisleri, adeptly aligning it with changing market trends and broadening the scope of the product range. Her stewardship has contributed significantly to driving the organization's New Product Development initiatives by leading the evolution of the Carbonated Soft Drinks (CSD) category. Her strategic insights have steered innovation and ensured Bisleri remains in tune with ever-evolving consumer preferences. Beyond product development, Jayanti has taken a central role in refreshing the brand image of Bisleri, aiming to inject a dose of fun, youthfulness and vibrancy into the brand.
Jayanti's unwavering commitment to customer-centricity, innovation, sustainability, and animal welfare has helped to continue the legacy of Bisleri's reputation as India's most trusted mineral water brand. Under her leadership, Bisleri has adapted to change and consistently remained at the forefront of industry trends, solidifying its status as a brand that resonates with consumers. Her visionary leadership and innovative approach have been instrumental in ushering in the company's new era of success.
Jayanti is an alumna of the Fashion Institute of Design and Merchandising (FIDM) in Los Angeles, where she focused her studies on Product Development. Building on this foundation, she pursued Fashion Styling at the prestigious Istituto Marangoni, Milano. Also, she holds a degree from the School of Oriental and African Studies (SOAS), University of London. She has qualifications in Fashion Styling and Photography from the London College of Fashion, further enriching her professional repertoire.
Jayanti is an avid traveller, a passionate animal lover and an amateur photographer. Through her lens, she captures the essence of her experiences, documenting the beauty of landscapes, the richness of cultures, and the stories of the people she encounters along the way.