Ms. Jayanti Chauhan, the daughter of Mr. Ramesh J Chauhan (Chairman, Bisleri International Pvt Ltd.) spent most of her childhood in Delhi, Bombay and New York City.
Upon completing high school, Ms. Chauhan joined the Fashion Institute of Design and Merchandising (FIDM), Los Angeles to study Product Development, post which, she went on to pursue Fashion Styling at the Istituto Marangoni Milano. She also holds qualifications in Fashion Styling and Photography from London College of Fashion. Ms. Chauhan has been an intern at various leading fashion houses and also holds a degree in Arabic from the School of Oriental and African Studies (SOAS), University of London.
JRC, as she is popularly known, embarked on her Bisleri journey at the age of 24, under the guidance of her father. She took charge of the Delhi office, where she started off at grass root level, and also took up the challenge of renovating the factory and bringing about automation of various processes. Ms. Chauhan has also restructured departments such as HR, Sales and Marketing, so as to build stronger teams. She took charge of the Mumbai office in 2011. With the extensive global exposure and cross category experience, Ms. Chauhan brings in a fresh perspective to the business.
Not only is JRC working on New Product Development, but she is aggressively involved in streamlining the operations for Bisleri Mineral Water, Vedica Natural Mineral Water from the Himalayas (the Luxury Segment), Fizzy Fruit Drinks and Bisleri Hand Purifier. She is driving innovation at Bisleri and ensures that each and every department functions to the maximum. Ms. Chauhan provides key insights in marketing and branding along with a keen interest in Digital Marketing and is completely involved in advertising and communication development at Bisleri.
She has been spearheading the Sales and Marketing teams, ensuring both market penetration and building brand value. Ms. Chauhan has a keen interest in employee welfare and works closely with the HR team so as to retain good talent and make Bisleri a good place to work. She has been the driving force behind Bisleri’s new brand image and growing portfolio.
Ms. Chauhan is an avid traveller, a passionate animal lover and amateur photographer who loves to take her camera along with her to capture the experiences and people.